At 3.0, conservatism, the speech of the individual becomes casual and reserved. Here is the level of small talk, for example, about the weather. At this level the individual has a resistance toward ideas which are too massive (big or huge). Here we have the level where conservatism begins to enter the reasoning and where persuasion and social graces begin to be employed to invite the participation of others. Safety, security and somewhat better survival conditions are the arguments used along this level of the Tone Scale.